Marketing Masters: The Agency Power Show

”Competitive Analysis Secrets with Harshit Jain

Join Cash Miller on "Marketing Masters" as he discusses the art of competitive analysis in marketing with expert Harshit Jain from Peekabo. In this episode, Harshit shares key strategies for identifying competitors and conducting a thorough SWOT analysis. Learn how to analyze competitor websites, understand target segments, and uncover market gaps to gain a competitive edge. This episode is a must-watch for anyone looking to sharpen their competitive analysis skills in the business world. Don't forget to like, share, and subscribe for more insights from "Marketing Masters."
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Harshit Jain:Email: harshit@pekaabo.comWebsite: https://www.pekaabo.com/

Understanding Marketing ROI with Weston Wax

Join us on "Marketing Masters" as host Cash Miller and guest Weston Wax dive into the world of marketing ROI (Return on Investment). Weston, with a background in both traditional print and digital marketing, shares insights on how to measure the success of different marketing strategies. They discuss the importance of knowing what to track, like form submissions and call tracking for digital campaigns, and connecting print marketing to results. Tune in to learn about tracking and improving your marketing efforts. Don't forget to like, share, and subscribe for more marketing insights on our podcast.
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Weston Wax:Email: weswax@gmail.comWebsite: https://www.waxeloquent.com/

Short-Form Video Mastery with Lindsay Rosenthal

In this enlightening episode, join us as we dive into the dynamic world of short-form video marketing with expert Lindsay Rosenthal from Cred Dot Marketing. Discover the secrets behind creating captivating, bite-sized content that resonates with today's audience.
Lindsay shares her invaluable insights on leveraging platforms like TikTok, LinkedIn, and YouTube to boost your brand's presence. We explore the importance of authentic engagement, the art of crafting compelling hooks, and how to balance educational and promotional content effectively.
Whether you're a budding entrepreneur, a seasoned marketer, or just curious about the latest trends in digital marketing, this episode is packed with practical tips and strategies to help you excel in the fast-paced realm of short-form video. Tune in and transform your approach to marketing with the power of video!
Connect & Collaborate:
Cash Miller:cash@titandigital.comLinkedInSmall Business Delivered
   
Lindsay Rosenthal:lindsay@cred.marketingCred Marketing

Understanding Brand Value: A Chat with Paul Tomas Parnell

Join Paul Tomas Parnell as he talks about what makes a brand stand out. Using examples like Walmart, FAO Schwarz, and Louis Vuitton, he explains the difference between just knowing a brand and truly valuing it. Parnell highlights how shopping experiences can shape our view of a brand, showing that it's not just about the product but also how it's presented and sold. Dive into this engaging conversation to learn more about the world of brands and why some are more loved than others.
Connect & Collaborate:
Cash Miller:
Email
LinkedIn
Small Business Delivered
Titan Digital
Paul Tomas-Parnell
https://www.heatvisionmedia.com/
paul@heatvisionmedia.com
 

Lucas Schaffer: Harnessing AI for Hyper-Local Marketing Mastery

In this episode, Lucas Schaffer delves deep into the innovative ways modern businesses integrate artificial intelligence into their marketing strategies. From tapping into Google Ads' serialized data for efficient campaign analysis to understanding regional dialects and culture, Schaffer highlights the power of tools like "Chattahoochee" in making sense of vast amounts of information. By emphasizing the importance of understanding one's target audience down to their local colloquialisms, Schaffer paints a vivid picture of a future where AI doesn't replace the marketer but rather empowers them. Dive in to discover how a blend of technology and human intuition can result in unmatched marketing precision.
Connect & Collaborate:
Cash Miller:
Email
LinkedIn
Small Business Delivered
Titan Digital
Lucas  Schaffer
lucas@standandstretch.com
https://www.standandstretch.com/
 

First Party Data & Advertising: Insights with Chris Matty

In this episode, we dive deep into the evolving landscape of advertising in a data-driven world. Chris Matty, the expert behind Versium, shares his insights on first-party data and the challenges brands face in this new era. Whether you're a big brand or a small business, understanding the importance of first-party data is crucial. Join us as Chris sheds light on this and more.
Connect & Collaborate:
Cash Miller:
Email
LinkedIn
Small Business Delivered
Titan Digital
Chris MattyEmail: cmatty@versium.comWebsite: https://versium.com/

Digital Franchising: A Chat with Trevor Emerson

In this episode, Trevor Emerson delves into franchise marketing strategies. From local customization challenges faced by brands like Subway to the intricacies of SEO and online advertising for multi-location brands. Trevor shares insights on balancing local engagement with overarching brand messages in the digital landscape.
Connect & Collaborate:
Cash Miller:
Email
LinkedIn
Small Business Delivered
Titan Digital
Trevor Emerson:
trevor@lsm.works
https://www.lsm.works/

E-Commerce with Sandra Stepan

On a recent episode of Marketing Masters, e-commerce maven Sandra Stepan dives deep into the world of brand partnerships. With a keen eye for authenticity, Sandra reveals the secret sauce behind successful collaborations. The duo navigates email marketing and the importance of consent. They also discuss branding identical products for different audiences. Dive in with Cash and Sandra to uncover e-commerce secrets!
Connect & Collaborate:
Cash Miller:
Email
LinkedIn
Small Business Delivered
Titan Digital
Sandra StepanEmail: sandra@snapadvantage.com
Website: https://snapadvantage.com/
LinkedIn: https://www.linkedin.com/in/sandrastepan/?originalSubdomain=ca

Luis Camejo: Expert Insights on Growing Your Audience

Cash Miller dives deep with Luis Camejo to discuss the art and strategy behind successfully building an audience for podcasts and various content forms. Together, they touch on the significance of consistency, efficient distribution, and nurturing meaningful relationships.
Luis highlights the benefits of being a guest on a podcast and the win-win it creates for both parties. He further distinguishes the preferences of different types of content consumers, contrasting, for instance, YouTube enthusiasts and podcast aficionados. Additionally, the conversation ventures into the direct benefits creators reap from podcasting, such as immediate feedback which aids in refining messages and strategies.
Dive in for a comprehensive look at strategies for audience growth and engagement.
Connect & Collaborate:
Cash Miller:
Email
LinkedIn
Small Business Delivered
Titan Digital
Luis Camejo:
luisda@bizbros.co
https://www.bizbros.co/

Startup Marketing Tips with Anne Laffin

Cash Miller hosts an insightful episode of Marketing Master, joined by Anne Laffin, an experienced fractional CMO. Together, they navigate the world of startup marketing, particularly when resources are limited. They touch on foundational techniques such as blogging and email marketing, as well as delve into advanced strategies including conference attendance and online ads.
With examples from the insurance and truck driving industries, the duo underscores the need to set clear business goals and monitor return on investment. This episode serves as an essential guide for budding entrepreneurs eager to effectively market their startups without overspending.
Connect & Collaborate:
Cash Miller:
Email
LinkedIn
Small Business Delivered
Titan Digital
Anne Laffin:
anne@finmarketingm.com
https://www.finmarketingm.com/