Marketing Masters: The Agency Power Show

Community-Centric Marketing with Lisa Williams

In this episode of 'Marketing Masters,' Cash Miller talks to Lisa Williams from ItsSimplyDigital.com about the transformative role of community-building and curation in the future of marketing. They explore why fostering a strong community is increasingly essential in contemporary marketing, strategies for curating content that truly connects with target audiences, and the tangible benefits that a robust community offers brands. The discussion also covers upcoming trends in community-focused marketing and how brands can gear up for these emerging shifts. Dive into this episode for insightful perspectives on harnessing the power of community and curation in the evolving landscape of marketing.
#CommunityMarketing #ContentCuration #MarketingTrends #BrandCommunity #MarketingMasters
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Lisa Williams:Email: lisa@itssimplydigital.comWebsite: https://itssimplydigital.com/

Fostering Customer Transformation with Chris Hood

Join Cash Miller on 'Marketing Masters' as he engages with Chris Hood from ChrisHood.com to delve into the concept of customer transformation in modern marketing. They discuss how marketing strategies are evolving to support customer transformation, the pivotal role of data analytics, and the influence of social media marketing on understanding customer trends. The conversation further explores how customer insights inform paid advertising strategies and the importance of adapting brand messaging to align with customer transformation. This episode provides a comprehensive look at how businesses can effectively respond to and shape customer transformation through strategic marketing efforts.
#CustomerTransformation #MarketingMasters #SocialMediaMarketing #DataAnalytics #BrandMessaging
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Chris Hood:Email: cthood@gmail.comWebsite: https://chrishood.com/

B2B Video Content Mastery with Robert Weiss

 
Cash Miller, host of 'Marketing Masters,' welcomes Robert Weiss from MultiVision Digital to discuss the growing importance of B2B video content strategies. They explore why video content has become a key player in the B2B arena, the differences between B2B and B2C video strategies, and the types of video content that resonate with B2B audiences. The conversation also highlights the significance of storytelling in B2B video content and ways to measure the success of B2B video campaigns. Tune in for insightful tips on crafting compelling video content for B2B marketing.
#B2BVideoContent #VideoMarketing #MarketingMasters #Storytelling #B2BStrategies
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Robert Weiss:Email: rweiss@multivisiondigital.comWebsite: https://www.multivisiondigital.com/

Revamping NPO Websites with David Pisarek

 
Cash Miller from 'Marketing Masters' talks with David Pisarek of Wow Digital about the crucial aspects of redesigning non-profit organization (NPO) websites. They explore why and when an NPO should consider a website overhaul, with emphasis on key indicators for a redesign. The conversation delves into the importance of website accessibility, enhancing user experience, and optimizing donation processes through redesign. Additionally, they discuss best practices for a successful website redesign project, offering valuable insights for NPOs looking to elevate their online presence.
#NPOWebsite #WebsiteRedesign #MarketingMasters #UserExperience #NonProfitMarketing
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
David Pisarek:Email: david@wowdigital.comWebsite: https://wowdigital.com/

SEO Insights Through Google Analytics with Donnie Strompf

 
Join host Cash Miller and Donnie Strompf from Good At Marketing on 'Marketing Masters' as they delve into the intersection of SEO and Google Analytics. They discuss key Google Analytics metrics essential for effective SEO, ways it can inform content creation, and user engagement indicators beyond bounce rate. The conversation also covers identifying top-performing organic keywords and uncovers often-missed Google Analytics features that offer valuable SEO insights. This episode provides a comprehensive look at leveraging Google Analytics for optimizing SEO strategies.
#SEO #GoogleAnalytics #MarketingMasters #ContentCreation #UserEngagement
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Donnie Strompf:Email: dstrompf@rapidseohost.comWebsite: https://goodatmarketing.com/

Mastering Post-Purchase Email Strategies with Tobi Chapman

 
In this episode of 'Marketing Masters,' host Cash Miller is joined by Tobi Chapman from Everboost to explore the nuances of post-purchase email marketing. They discuss the primary objectives of post-purchase sequences, how they differ from other email strategies, and their role in fostering customer loyalty and repeat business. The conversation also delves into finding the right mix of informative and promotional content in these emails, as well as key metrics for gauging their success. This discussion is essential for marketers looking to optimize their email strategies and strengthen customer relationships after the sale.
#PostPurchaseEmails #EmailMarketing #MarketingMasters #CustomerLoyalty #EmailStrategy
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Tobi Chapman:Email: tobichapman@everboost.co.ukWebsite: https://www.everboost.co.uk/

Web & Graphic Design Synergy: Insights with Anthony Gaenzle

 
Cash Miller of 'Marketing Masters' engages with Anthony Gaenzle to dissect the synergy between web and graphic design. They discuss how these two disciplines intertwine to enhance online user experiences and examine the distinct yet overlapping design principles. The conversation covers adapting graphic design to responsive web layouts, the role of design in web accessibility, and the impact of custom graphic elements in an era dominated by templates and DIY platforms. This episode offers an in-depth look at the importance of cohesive design in building effective and accessible online presences.
#WebGraphicDesign #UserExperience #MarketingMasters #ResponsiveDesign #WebAccessibility
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com
Anthony Gaenzle:Email: arg@gaenzlemarketing.comWebsite: https://gaenzlemarketing.com/

Future-Proofing Web Design with Charles Johnston

 
Cash Miller, on "Marketing Masters," talks with Charles Johnston from Heartwired Digital about the future of website design, focusing on industry trends and AI's evolving role. They discuss current design trends that might be short-lived, AI's potential impact on web design in the coming years, and adjustments for the increasing prominence of mobile browsing. Charles shares insights on the skills designers should develop in an AI-influenced landscape and envisions the website of the future, highlighting AI-driven personalization for users. This episode is a must-watch for those interested in the cutting-edge developments shaping the world of web design.
#WebDesignTrends #AIDesign #MarketingMasters #MobileBrowsing #FutureOfWebDesign
Connect & Collaborate:
Cash Miller:Email: cash@titandigital.comLinkedIn: https://www.linkedin.com/in/cashmiller/Website: smallbusinessdelivered.com</

Analytics in Action: Philippa Gamse

Join Cash Miller on "Marketing Masters" Special Guest: Philippa Gamse from Websites That Win International
Topic: The Role of Analytics in Digital Marketing
Key Insights You’ll Discover:
The essentials of utilizing analytics to identify revenue opportunities and avoid wasteful spending in digital marketing.
Understanding the intricate world of Google Analytics and customizing it to suit your unique business needs.
Strategies for interpreting data and turning numbers into actionable business improvements.
Insights into website visitor behaviors and how to capitalize on hidden opportunities revealed through analytics.
Elevate Your Online Business:
Whether you’re a seasoned business owner or new to the digital space, this episode is packed with valuable insights on leveraging analytics for business success. Learn how to navigate through data, identify what matters, and make informed decisions to drive your online presence forward.
Engage and Learn More:
If you find this episode insightful, don’t forget to like, share, and subscribe for more valuable marketing insights. Stay updated with our latest episodes by hitting the bell icon, and join the discussion in the comments!
Connect & Engage:
Cash Miller:
Email: cash@titandigital.com
LinkedIn: cashmiller
Website: smallbusinessdelivered.com
Philippa Gamse:
Email: contact@websitesthatwin.com
Website: websitesthatwin.com

AI in Content Moderation with Trevor Goodchild

   
Join Cash Miller on 'Marketing Masters' as he converses with Trevor Goodchild, exploring the irony of AI's rise and Meta's missteps in content curation. The discussion delves into AI's evolution as a tool for content moderation, its limitations, and the challenges it presents for platforms like Meta. They dissect Meta's significant errors in AI-driven content flagging, its effects on user trust, and the platform's reliability. Trevor provides insights into how Meta and similar platforms can refine their AI systems to prevent these issues in the future, offering a critical look at the intersection of AI technology and social media management.
   
#AIContentCuration #MetaMissteps #MarketingMasters #FlawedFlagging #SocialMediaAI
   
Connect & Collaborate:
   
Cash Miller:    Email: cash@titandigital.com    LinkedIn: https://www.linkedin.com/in/cashmiller/    Website: smallbusinessdelivered.com
   
Trevor Goodchild:    Email: trevor@trevorwgoodchild.com    Website: https://jetskishaman.com/